Topman is a British multinational men's fashion retailer. Along with its women's clothing counterpart Topshop, Topman is a subsidiary of the Arcadia Group, which also owns Burton, Miss Selfridge, Wallis, Evans and Dorothy Perkins. Topman has a chain of high-street men's clothing stores located throughout the United Kingdom and has a presence on just almost every UK High Street, and in Ireland main street outlets in six cities and towns. Topman stores almost always share their premises with Topshop. Topman was created in the UK towards the end of the 1970s to provide a new approach to menswear retailing. Since its creation, Topman has also built an international presence, as it continues to expand throughout the USA, Europe, and Asia. The chain occupies two entire floors at the 'world's largest fashion shop', in Oxford Circus, London.
In the past, Topman has collaborated with other well known companies such as Hypebeast and Vouchercloud. Topman sales through the distribution channel range, including their own stores, either individually or with Topshop. Topman also uses franchising stores in department stores, such as Debenhams and Selfridges & Co. Topman, which can also be passed through the international website on the Internet. Some of the products in the stock range of this website are exclusive websites. The Arcadia group has expanded to other parts of the world and is now available in many international countries, including the United States, Australia and the whole of Europe.
Video Topman
Products
Topman's main product offerings are fashionable men's clothing, covering everything from men's formal suits to informal indie-rock-influenced casual-styling ranges, along with footwear and fashion accessories. Topman also sells a specially-designed range of clothing at their flagship London store in an area named 'Lens'. Its current offerings included items by Dexter Wong Ltd, Fred Perry, Licentious, Siv Stoldal, Carolyn Massey, Material Boy, Mjolk and 'Topman Design'.
Over recent years, Topman has collaborated with young designers such as Kim Jones, Markus Lupfer and Peter Jensen as well as launching its own premium label 'Topman Design'. After showing seasonally to the menswear press arena, Topman joined forces with Fashion East to produce 'MAN', a menswear event that takes place on schedule at the London Fashion Week, showcasing new menswear design as well as the Topman Design collection.
In 2008, Topman collaborated with new label The Look Presents, the creation of rock-fashion author Paul Gorman and Soho boutique owner, Max Karie, to launch 'the Look Presents'.
This comprised four collections:
- A range of T-shirts by the 70s label Wonder Workshop which was launched in June 2008.
- A T-shirt collection by Nigel Waymouth, founder of the King's Road store Granny Takes a Trip, which was launched in August 2008.
- Priceless, the ready-to-wear capsule collection by Antony Price, designer for Roxy Music, Bryan Ferry and Duran Duran which was launched in October 2008.
- Stella McCartney for Topman, the accessory and ready-to-wear collection was launched in November 2009.
Topman is a popular fashion man for young and fashionable men aged 15~25, a famous international fad fashion brand from the UK. Topman's brand chains are all over the high streets of Britain and Ireland. Topman and Topshop are the brands of the British Arcadia clothing group.
Topman was nominated for the 'Menswear Design of the Year' award by the British Fashion Council, winner of 'Best Fashion Retailer' at the Maxim Style Awards for 2005 and winner of 'Best High Street Retailer' at the 2007 FHM Fashion and Grooming awards.
In 2011, Topman worked closely with Teenage Cancer Trust. The company worked in collaboration with children from the charity to produce a range of sunglasses designed by them whilst supporting the 'Rock your Shades' campaign in May 2011.
In late 2011, Topman also debuted its line of male grooming products, featuring two men's fragrances, hair and body wash, anti-perspirant, hair putty and body spray.
Towards the end of 2011, Topman began to release issues of its online magazine Topman Generation centering art, music and fashion. Its collections are often influenced by film or music, Northern soul being one of the themes presented at London Fashion Week Men.
Maps Topman
Digital Marketing of TOPMAN
Digital marketing is also one of the key tool for the commercial success of Topman. Digital marketing is the force in the background of Topman Brand's digital impression. Topman makes new customers which ultimately increases in sales and profit with the help of digital marketing. By using the digital marketing in an effective way Topman influences and conveniences the customers to buy their product. Through digital marketing Topman designs an ultimate digital experience to all of its consumers throughout the world.. Topman made their shopping experience user friendly to the customers where it is easy for the customers to order and get their desired clothes in a single touch through online irrespective of where the person lives. In this competitive world, Topman continuously have a check with the activities of their competitors and concentrates on customer feedbacks to stand out of the box. Topman have a fashionable and trendy website drawing 450,000 individual visits per week whereas the Topman store in London spots only 75,000 persons per week. From this it is crystal clear that digital marketing is very important to boost the sales and profit for Topman and also in increase of new customers.
Topman had gone one step further in digital marketing by giving their customers an opportunity to see their fashion show live with the help of YouTube live stream and also gave an International Shoppable Hangout on Google+. This digital marketing strategy by Topman helped their customers to order through the Shoppable Hangout App their desired clothes from the fashion show simultaneously while the customers are watching the fashion show live on YouTube live stream.. This activity was promoted by social ads and here again the digital marketing comes into the play for the development of Topman. And this strategy by Topman was a huge success. The customers were excited and supported this movement because the customers liked the concept where they are able to get their desired clothes from a live fashion show by one click of a button.
Even though Topman had played a good game in digital marketing, most of the customers were not happy with the online services of Topman but most of the customers were happy with the in-store experience given by Topman.
Topman had created a fun quiz game for its customers to know and understand their customer's tastes and preferences even better. Topman uses the digital marketing platform in all possible ways to increase its customer base which would ultimately results in increase of its sales.
Chris Hughes, who had made a tremendous hit on Love Island 2017. He is also a golf clothing ambassador from Gloucestershire. He had a collaboration with the Topman for launching his own water bottle under the brand name called 'L'eau De Chris'. Since Chris had a reputation in the hearts of the people for being emotional in the dating show it became an added advantage for the Topman. The link here shows Chris Hughes water bottle advertisement with collaboration of Topman: L'eau De Chris Advertisement with Topman
Stores
Number Topman stores on 28 February 2018
Main competitors
- Zara
- Uniqlo
- Gap
- H&M
- Next
Sponsorship
References
External links
- Official UK website
- Official US website
- Arcadia Group Ltd - History of TOPMAN
- Topman - Singapore Fashion Fast Forward
- Topman - Malaysia Official Website
Source of article : Wikipedia
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