Destination XL Group, Inc. (DXLG) is the largest specialty retailer of men's big and tall apparel, with operations throughout the United States and in London, England. The company is headquartered in Canton, Massachusetts, and its common stock is listed on the NASDAQ Global Market under the symbol "DXLG." DXLG operates both retail stores and ecommerce businesses through its five trade names: DXL, Rochester Clothing, Casual Male XL, Shoes XL, and Living XL. These can all be found under the multi-channel website DestinationXL.com.
DXLG is currently in the process of transitioning its primary store footprint from Casual Male XL to DXL, its one-stop-shopping concept. DXL offers thousands of styles from over 100 top brands, starting at waist size 38 and up. The company also offers sizes starting at XL, including tall sizes, as well as shoes in sizes 10-16, with widths up to 4E.
National designer brands carried by the company include Polo Ralph Lauren, Levi's, Under Armour, Nautica, Calvin Klein, Geoffrey Beene, Buffalo David Bitton, Cole Haan, Columbia, and Kenneth Cole. Private label offerings include Harbor Bay, Oak Hill, Synrgy, True Nation, Twenty-Eight Degrees, and Society of One. DXL is also the only retailer to offer sportswear in big and tall sizes from top designers such as Brooks Brothers, Lacoste, True Religion, Michael Kors, Paul & Shark, Psycho Bunny, Reebok, PX Clothing, and Joe's Jeans.
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History
What is now Destination XL Group was founded in 1976 by Calvin Margolis and Stanley Berger as Designs, Inc.
In May 2002, Designs, Inc. bought the Casual Male Big & Tall chain of stores out of bankruptcy and elected to focus their business on those stores, selling off their other businesses and assuming the Casual Male name.
In 2004, the company acquired Rochester Big & Tall Clothing, which gave the company access to a number of designer brands including Robert Graham, Tommy Bahama, Cutter & Buck, Jack Victor, and Robert Talbott. Also in 2004, Casual Male hired former champion boxer George Foreman to promote the chain and act as spokesman for new lines of clothing bearing his name.
In 2005, Casual Male changed the name of its stores from Casual Male Big & Tall to Casual Male XL.
In 2010, the company opened its first DXL store in Schaumburg, Illinois. Big & Tall customers were looking for a superior shopping experience - one that provided a better blend of quality, selection, and service. This new store opening marked the starting point of the company's transition from Casual Male XL to DXL.
In May 2013, the company launched its first television and radio advertising campaign, entitled "No Man's Land," which supported the DXL brand.
As of 2016, there were more than 200 DXL retail stores in operation across every major metropolitan market in the United States.
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References
External links
- Official site
- Destination XL - Company History at FundingUniverse.com
Source of article : Wikipedia
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